POP is the scent for the new generation of Stella girls: “independent but strengthened by their togetherness. POP is an adventure, a spirit. It is about capturing the moment when you find yourself and come into your own” – Stella McCartney.
The ambassadors share their beliefs exploring why they’re so important leveraging short and effective videos.
It celebrates individual identity together with authenticity and shared values, like friendship, freedom, sustainability and animal treatment.
#POPNOW campaign encourages younger audiences with aligned ideologies to engage with Stella McCartney.
If you think #POPNOW is a great campaign, find out more on Stella McCartney website.